What is Search Engine Optimisation

Search engine optimisation (SEO) is the practice of improving aspects of a website in order to drive traffic from the search engines.

Generally the higher a website appears within the search engines, the more traffic it will receive so if you’re looking to increase the amount of traffic to a website then search engine optimisation is something you should definitely consider.

SEO at PilotBean

PilotBean’s philosophy is that search engine optimisation should be considered at the very beginning of a project and to have a successful campaign it’s best to think about it even before the design process.

Many companies only consider search engines once a site has gone live but how a site is structured in terms of navigation and content can have a huge impact on its success.

Therefore, we emphasise the importance of keyword targeting from day one and put a focus on how a website will be structured and built to give it the most exposure to Google as possible.

For more information on SEO please see our  SEO Guide Section.